A Journey Through
North India's Culinary Heritage

The New Punjab Club is a fine-dining destination that celebrates the everyday food culture of North India shaped by homes, dhabas and old club kitchens. While Punjab forms a strong influence, the brand represents a wider North Indian culinary landscape, drawing from regions across the North-West Frontier and surrounding territories. It is rooted in everyday home cooking traditions as well as the structured dining culture of colonial-era clubs, which helped formalise menu sequencing, service rituals and presentation styles in North India. The concept was shaped through exploration of historic markets, traditional kitchens and long-standing regional institutions. This research-driven foundation informs ingredient sourcing, spice profiling, cooking techniques and plating discipline.

The cuisine reflects the depth and generosity associated with North Indian food. Slow-cooked gravies, charcoal-fired meats, robust vegetarian preparations and precise tandoor work define the menu. Techniques such as dum cooking and slow braising are executed with technical control, ensuring bold flavours are delivered with refinement. Dishes are structured for sharing, maintaining the communal essence of North Indian dining while meeting fine-dining standards.

Interiors, materials, spatial planning and service rituals reflect structure, quiet authority and understated sophistication. The experience feels immersive and elevated without becoming theatrical. Within the Pricol Group portfolio, The New Punjab Club represents a refined and structured expression of North Indian cuisine, balancing heritage, discipline and contemporary premium positioning.